The KBC Blog

Start Your Non-Profit & Flourish!

So often as people motivated by change, we act on our ideas and passions but forget about the business management and logistics of operating and sustaining those passions. Many non-profits start with an idea, have round-table sessions of brainstorming, review their resources, and hit the ground running – which is incredibly awesome. As a non-profit manager and consultant, I have seen many dynamic organizations with dynamic purpose have the fire and desire to make a radical change within their community. As you go forward making incredible community change, remember to apply this rule of thumb: You must live and operate by the same structural component you’d like to give back to the community through your social change. In other words, your passion most likely adds a valuable structural aspect to our world; but don’t forget that your organization needs just as much or more structure in order to operate and remain effective to your community long after day one.

Key Components to Setting A Firm Organizational Foundation:

Identify & Fully Understand Your Precise Vision. Ideas for social change and community development typically derive out of a specific need and a passion to fulfill that need. Once your creative ideas and solutions begin to flow, make sure they are fully crafted into complete, wholesome visions that act as a catalyst for vigorous social change. Have the round-table, include people who share common ground, talk about it deeply, and lay every element of the vision right before your eyes.

Write The Vision, and Make It Plain. We all know this phrase so well, but let’s not forget the rest:

Habakkuk 2:2 And the Lord answered me, and said, Write the vision, and make it plain upon tables, that he may run that readeth it.

You can never get too far without a great road map or set of directions – ie, a full understanding of exactly WHERE you are going and HOW to get there. Now that you and your team understand the organization’s specific purpose and the overall vision, write it down! Derive a written action plan that stems from your overall vision. What community aspects need to be addressed; how will you carry it out; who will be on your team; what is your budget; how will you measure success? An organization must answer these questions in order to develop a “plain” plan that speaks the details of your organizational structure and your program process. I like to call it a Comprehensive Program Plan (CPP), which describes everything in detail from your mission and vision, to budgeting and cyclical planning – all resulting in a successful program and community initiatives. The CPP is everything about you, tailored to your organizational needs, and compiled in a manner that any member of your team can utilize as the basis for your program’s operational plan. You may also review it with team members, grantors, and partners. If you’re just starting your organization, you may also want to write a separate Standard Operating Procedure or Bylaws that address the fundamental operations and ethics of your organization.

Integrate the Right Team: Board, Team Members, & Partners. Passions flourish when a group of people and personalities act upon divine intention of predestined purpose. Meaning? They know their passion and purpose, link up with like-minded individuals and groups, put differences aside, and act upon faith and dedication to the overall mission. Watch out for time guzzlers and latchers that enjoy a good project, but may not be predestined for your organizational mission.

Implement and Practice Ethics. Sticking to the CPP and your organizational values is one of the keys to organizational success and fully impacting our society. The CPP can be enhanced with new program elements and evaluated periodically to ensure that the organization’s core values and growth still parallel the overall vision. Above all, practice ethical conduct and put measures into place to avoid major organizational pitfalls that may derail growth and your mission for social change.

Once you’ve developed a solid foundation, running the daily operational process just takes a positive commitment to the process. Ensuring you stay on track with your goals and having a committed team around you plays a major role in the success of each organization. Start with the end in mind – the vision to dynamically change and effect lives. By keeping this goal in the forefront, you will have a constant reminder of why you are so passionate in the first place.


Writing Effective Web Content

Detailed Business Plan. Even better marketing plan. Page 7’s Communications Initiatives? Launch brand spankin’ new website.

Sound familiar? Or, no marketing plan at all, but still launching that brand spankin’ new website? Before you click that “Publish” button, here are 3 quick tips to writing web content that’s not too blah blah blah boring or lengthy, but effectively represents your brand.

  1. Determine your overall message/theme. Your web content should focus on your brand’s core theme and feel. Slapping boo-coos (pronounced boo-cooooz or French version, beaucoups) of information that represent parts of your company, but are nevertheless random, don’t get you anywhere but a mesh of words and a mixed message. Start with your landing pages – perhaps Home, About Us, Portfolio, Contact, Blog Posts. For each page, jot down key items that are core to your brand’s DNA. How you can determine your unique DNA.
  2. Put Your Message Through A Filter. Now that you’ve zoned in on your core brand feel, get straight to the point. In a few short sentences, communicate your craft by relaying a simple message that keeps your site clear of clutter and noise…ie, too much rambling can turn into useless chatter. TIP: Break up text with graphics and photos that are relevant to your message.
  3. Bullets, Lists, & Interactive Content Relay Quick, Relative Messages. Online readers scan Internet pages, which means they are looking for keywords that are relevant to what they are looking for. They’ve already come to your web page, but keep them there long enough to share information about your brand by being clear and concise and providing engaging content. How you can engage on your website.

Larger firms usually have a good sized marketing team and managers to guide the website design process; but it may be a good idea for smaller firms to hire marketing professionals who specialize in internet marketing. Or you can just hire us! 😛

Acts 20:28 “Pay careful attention to yourselves and to all the flock, in which the Holy Spirit has made you overseers, to care for the church of God, which he obtained with his own blood.” The energy and effort you put into your business should be scaled and translated into effective results – for you and your customers.

New KBC Office Hours

At KBC, we’re dedicated to making your life easier. You deserve the best vision planning and collaboration for all of your business and project needs.

In 2014, we’re launching new office hours in order to enhance our project efficiency to better serve you. We’ve carefully crafted times during our workday to collaborate directly with our clients to effectively produce pristine results for each project.

KBC’s New Office Hours

Mon – Fri, 9am to 4pm

From 9am to 1pm, we are dedicating time to meet with you first-hand, collaborate on core project details, address key business needs, and speak with you one-on-one.

From 1pm to 4pm, we’ll be working hard in our offices, pumping out project work, graphics, and brand plans to deliver an exceptional finished product – always making sure to be on-time and on-budget.

Should you arrive upon a project emergency, please be sure to call the dedicated client emergency line to address those special project circumstances.

New! Referral Discounts

KBC’s Annual Rewards Program

What can be better than holiday sparkle? SAVING MONEY! Each time you refer a colleague or business to KBC that results in a new contractual agreement, you’ll receive a 10% discount on your next invoice payment while keeping a little cash in your pocket! Simply email us with the name of your business referral so we can keep it handy when applying your invoice discount.

Friday Fiasco: Generic Fonts

Did I mention this was one of my pet peeves? Not only is this a personal pet peeve of mine, but I am going to consider it a violation of Marketing 101.

Generic Fonts

When creating a new marketing campaign, advertisement or logo, it is best to refrain from using what I term as “generic fonts.”


Because creativity and personalizing your brand in a unique way is key. Sure, there are times when the use of general fonts can be applied (keep it to the boardroom, please); but when launching a major brand campaign or introducing your brand, personalizing details even down to graphic elements such as fonts all play a major role in staying uniquely recognizable.

Of course, other marketing initiatives must fall in line with staying at the top of your communication and engagement game.

Google Fonts provides a wide range of fonts you can utilize and integrate within your website design and more. There are also several other websites and programs that allow you to download unique fonts as well as programs that you can use to create a custom font for you and your business marketing goals and brand campaigns.

So please, as you embark on your next big brand campaign, let’s stay away from Papyrus, m’kay?


Redefine Your Business in a Transitioning Economy

Kaye Brown discusses the transitioning economy, emerging business strategies, and how we can dynamically adapt our business and careers to the fluid environment. Originally blogged on HerMuse

All too often, crisis moments hit our businesses and our credibility hard. Although the wavering economy may have had the best of us a bit shaken and adjusting our numbers, strategies, and client services, it is how we respond to the blow that makes or breaks our forward success.

Woman Standing in a FieldEven with a majorly transitioning economy, businesses and professionals are growing their services and networks and are also finding creative ways to stand out in the crowd and – well – put food on the table. So with a flustering economy that somehow fosters growth, how will your professional strategy dynamically change to give you the confidence to step forward and obtain the results you desire?

Understand The Economy and Your Market

Like it or not, the economy is here to stay. But whether it is a good or bad economic situation, your business must have an adjustable strategy that enables you to evaluate and measure the success *or failure* of your initiatives. It is incredibly important to understand how the local and federal economies have affected your business. Don’t rely solely on news reports or the increasing gas prices as evidence of insurmountable change and run to your board room. Get involved with local chambers, attend public meetings, obtain local governmental action plans, discuss civic changes amongst other professionals and businesses, and ultimately evaluate your business numbers to understand exactly how you have been directly impacted. Career Tip: Evaluate & understand employment trends and your career needs. Is the time right to make a move?

Remember Your Passion and Purpose

No matter what environment or strategic plan it is, I always tell my clients to examine their unique DNA – which are the threads of their brand. Take a small step away to remind yourself (and your team) of your professional passion and your unique purpose. It’s simple – let your passions rejuvenate and take a moment to fully understand what YOUR new needs are. Not only should you assess whether new solutions should be provided, but assess the value of your current solutions. Perhaps you should shave a little here, and add a little there. Now you can take the next step forward to clearly identify goals and put them into motion. Career Tip: What value or expertise do you hold? Integrate it into your current position or branch out!

Evaluate the Value of Your Clients and Professional Network

During a crisis, we tend to overlook the unique market we serve. We get so caught up looking at our strategies and numbers that we pass over our built-in safety net – loyal partners, customers and colleagues that are already a valuable part of our existing network. You should evaluate how they’ve been beneficial and responsive to you in the past and reward them accordingly. What you do – giveaways, price breaks, referral discounts, etc – is solely up to you and what your customers’ heart’s desires are. Once you’ve given credit where credit is due, these resources can begin to work for you and help your brand achieve more in an inconclusive economic circumstance. Career Tip: Utilize contacts, colleagues, and available resources to broaden your network – and your knowledge.

Shine KBC SolutionsRedefining yourself or professional strategy doesn’t always mean scrapping everything and starting over. Always remember that you’ve been given a unique passion that has evolved into the unique threads of your brand DNA. Your integration of passionate purpose, strategic response, and utilization of available resources is what ultimately directs the abundance of your new creative space.