Transformation Christian Church Promo Video

Our client, Transformation Christian Church of New Tampa, was interested in highlighting the growth of Tampa Bay while reaching out to a deeper element within our growing community. They wanted their video to have an element of excitement, show the brand value, and capitalize upon the best of Tampa Bay.

Need marketing or graphics support for your business or project? Call us today!

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New KBC Office Hours

At KBC, we’re dedicated to making your life easier. You deserve the best vision planning and collaboration for all of your business and project needs.

In 2014, we’re launching new office hours in order to enhance our project efficiency to better serve you. We’ve carefully crafted times during our workday to collaborate directly with our clients to effectively produce pristine results for each project.

KBC’s New Office Hours

Mon – Fri, 9am to 4pm

From 9am to 1pm, we are dedicating time to meet with you first-hand, collaborate on core project details, address key business needs, and speak with you one-on-one.

From 1pm to 4pm, we’ll be working hard in our offices, pumping out project work, graphics, and brand plans to deliver an exceptional finished product – always making sure to be on-time and on-budget.

Should you arrive upon a project emergency, please be sure to call the dedicated client emergency line to address those special project circumstances.

Friday Fiasco: Generic Fonts

Did I mention this was one of my pet peeves? Not only is this a personal pet peeve of mine, but I am going to consider it a violation of Marketing 101.

Generic Fonts

When creating a new marketing campaign, advertisement or logo, it is best to refrain from using what I term as “generic fonts.”

Why?

Because creativity and personalizing your brand in a unique way is key. Sure, there are times when the use of general fonts can be applied (keep it to the boardroom, please); but when launching a major brand campaign or introducing your brand, personalizing details even down to graphic elements such as fonts all play a major role in staying uniquely recognizable.

Of course, other marketing initiatives must fall in line with staying at the top of your communication and engagement game.

Google Fonts provides a wide range of fonts you can utilize and integrate within your website design and more. There are also several other websites and programs that allow you to download unique fonts as well as programs that you can use to create a custom font for you and your business marketing goals and brand campaigns.

So please, as you embark on your next big brand campaign, let’s stay away from Papyrus, m’kay?

~Kaye~

Redefine Your Business in a Transitioning Economy

Kaye Brown discusses the transitioning economy, emerging business strategies, and how we can dynamically adapt our business and careers to the fluid environment. Originally blogged on HerMuse

All too often, crisis moments hit our businesses and our credibility hard. Although the wavering economy may have had the best of us a bit shaken and adjusting our numbers, strategies, and client services, it is how we respond to the blow that makes or breaks our forward success.

Woman Standing in a FieldEven with a majorly transitioning economy, businesses and professionals are growing their services and networks and are also finding creative ways to stand out in the crowd and – well – put food on the table. So with a flustering economy that somehow fosters growth, how will your professional strategy dynamically change to give you the confidence to step forward and obtain the results you desire?

Understand The Economy and Your Market

Like it or not, the economy is here to stay. But whether it is a good or bad economic situation, your business must have an adjustable strategy that enables you to evaluate and measure the success *or failure* of your initiatives. It is incredibly important to understand how the local and federal economies have affected your business. Don’t rely solely on news reports or the increasing gas prices as evidence of insurmountable change and run to your board room. Get involved with local chambers, attend public meetings, obtain local governmental action plans, discuss civic changes amongst other professionals and businesses, and ultimately evaluate your business numbers to understand exactly how you have been directly impacted. Career Tip: Evaluate & understand employment trends and your career needs. Is the time right to make a move?

Remember Your Passion and Purpose

No matter what environment or strategic plan it is, I always tell my clients to examine their unique DNA – which are the threads of their brand. Take a small step away to remind yourself (and your team) of your professional passion and your unique purpose. It’s simple – let your passions rejuvenate and take a moment to fully understand what YOUR new needs are. Not only should you assess whether new solutions should be provided, but assess the value of your current solutions. Perhaps you should shave a little here, and add a little there. Now you can take the next step forward to clearly identify goals and put them into motion. Career Tip: What value or expertise do you hold? Integrate it into your current position or branch out!

Evaluate the Value of Your Clients and Professional Network

During a crisis, we tend to overlook the unique market we serve. We get so caught up looking at our strategies and numbers that we pass over our built-in safety net – loyal partners, customers and colleagues that are already a valuable part of our existing network. You should evaluate how they’ve been beneficial and responsive to you in the past and reward them accordingly. What you do – giveaways, price breaks, referral discounts, etc – is solely up to you and what your customers’ heart’s desires are. Once you’ve given credit where credit is due, these resources can begin to work for you and help your brand achieve more in an inconclusive economic circumstance. Career Tip: Utilize contacts, colleagues, and available resources to broaden your network – and your knowledge.

Shine KBC SolutionsRedefining yourself or professional strategy doesn’t always mean scrapping everything and starting over. Always remember that you’ve been given a unique passion that has evolved into the unique threads of your brand DNA. Your integration of passionate purpose, strategic response, and utilization of available resources is what ultimately directs the abundance of your new creative space.

Workshop: Avoiding Non-Profit Pitfalls

6.14.12 @ 5:45pm | Fee: $8 | Avoiding the Pitfalls of Non-Profit Management: Replay | Register!

We understand last Thursday’s storm caused a little snafu, so we’re doing an instant replay of our Non-Profit Workshop. This way, you won’t miss a thing! If you’ve already paid, we will email you a special 7-digit code to enter for your free pass. If the June 14th workshop does not gel with your schedule, please email us | unleash[at]kbc[dash]solutions[dot]com | as soon as possible, and we will set you up for September’s workshop.

Eventbrite - Avoiding the Pitfalls of Non-Profit Management: Instant Replay

Non-profit organizations have the passion to make radical change within their communities. But… passion often overrides sound business management practices. In this hour and a half workshop, KBC’s non-profit management team will share how to avoid pitfalls and sustain your non-profit objectives – long after day one.

  • Vision Planning
  • Establishing A Management Structure
  • Effective Community Partnerships
  • Branding & Marketing Your Organization
  • Financial Planning on A Shoestring Budget

Workshop includes 1.5 course hours, a training manual (electronic & hard copy), light refreshments, and mingling with like-minded non-profit organizations. Register now; space is limited! 1523 Dale Mabry Highway, Suite 201 | Lutz, FL 33548 | 813-641-4175 (just north of County Line Road in Lutz).