New KBC Office Hours

At KBC, we’re dedicated to making your life easier. You deserve the best vision planning and collaboration for all of your business and project needs.

In 2014, we’re launching new office hours in order to enhance our project efficiency to better serve you. We’ve carefully crafted times during our workday to collaborate directly with our clients to effectively produce pristine results for each project.

KBC’s New Office Hours

Mon – Fri, 9am to 4pm

From 9am to 1pm, we are dedicating time to meet with you first-hand, collaborate on core project details, address key business needs, and speak with you one-on-one.

From 1pm to 4pm, we’ll be working hard in our offices, pumping out project work, graphics, and brand plans to deliver an exceptional finished product – always making sure to be on-time and on-budget.

Should you arrive upon a project emergency, please be sure to call the dedicated client emergency line to address those special project circumstances.

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New! Referral Discounts

KBC’s Annual Rewards Program

What can be better than holiday sparkle? SAVING MONEY! Each time you refer a colleague or business to KBC that results in a new contractual agreement, you’ll receive a 10% discount on your next invoice payment while keeping a little cash in your pocket! Simply email us with the name of your business referral so we can keep it handy when applying your invoice discount.

Fresh Start Package: Free Consultation & Coffee!

Start your business off with the perfect pot of coffee – ’cause every business needs coffee, right? When you input the unique key from our QR Code, we’ll waive the $100 consultation fee and give you caffeinated mornings! We’re guessing you got here via our QR Code, so input your unique key, and we’ll set a consultation date and send fresh brews from Jitterz Café your way!

Every so often we’ll do a promo giving internet users a chance to enter a unique web key. If you have our business card, the unique key is always the same!

Traditional Marketing is Dead, And New Media is A Spoof

Now that I’ve got your attention, of course I don’t think new media is a “spoof” (dramatic eye roll). And traditional marketing certainly isn’t dead. The emergence of new communication media that helps translate our conversations into web 2.0 (ie more interactive and two-way conversation online) has given birth to social media experts that consistently yell “New Media Is the New Communication!” And by drastic contrast, there’s the traditionalist…clutching to traditional marketing like it’s a bag of gold: “Traditional Marketing Still WORKS!!”

I agree – with BOTH sides. Traditional marketing is merely the concept of sharing a message and building a system of trust while utilizing the current trends and available resources – all in an effort to influence perceptions. There. I said it. For some reason traditional marketing concepts have been stuffed into this little trinket box of mass printing presses, door-to-door salesmen, big billboards, TV & magazine ads, and the yellow pages. And the concept of new media seems to some to be a big giant of techies, endless web portals, SEO, and “I can’t possibly say everything I need to say in 140 characters!!” You can design a great print or TV advertisement that communicates and shares, versus yelling “50% off!; We’re the best!; Our Competitors Don’t Compare!” But you can also share effectively through the use of social media.

The transition to newer communication methods isn’t as complicated or as scary as it sounds, but understanding what the term traditional marketing means is not inclusive of “abandoning” old methods. What it really boils down to is: cross-communication – your customers’ voices and your voice as a business. As the world progresses, communication doesn’t change, but the tools we use to communicate constantly change. If you’re great at adapting to the changing technological environment, then you’re probably great at adapting your business practices to fit your current market needs. Here are a few tips on erasing the lines of traditional marketing vs new media, but using tools to effectively share, communicate and respond.

  1. Get rid of billboard thinking. The Internet is your canvas. Design a great web space, and check out where your customers hang out online. However, billboards still make an impact.
  2. Your customers will talk whether it’s brick and mortar, print or online. It’s your decision to show up to the conversation. Influencing perceptions through active communication still exists.
  3. People speak, not products. Don’t blare your horn. Be real. Speak normally. Get real responses and real results.
  4. Real relationships still exist. At some point, release the mouse and shake a hand. People haven’t gotten as far disconnected to real life as they did in the movie Surrogates.

Wake up people…we are the new tradition.

Proverbs 10:20 “The tongue of the righteous is choice silver, but the heart of the wicked is of little value.”

Writing Effective Web Content

Detailed Business Plan. Even better marketing plan. Page 7’s Communications Initiatives? Launch brand spankin’ new website.

Sound familiar? Or, no marketing plan at all, but still launching that brand spankin’ new website? Before you click that “Publish” button, here are 3 quick tips to writing web content that’s not too blah blah blah boring or lengthy, but effectively represents your brand.

  1. Determine your overall message/theme. Your web content should focus on your brand’s core theme and feel. Slapping boo-coos (pronounced boo-cooooz or French version, beaucoups) of information that represent parts of your company, but are nevertheless random, don’t get you anywhere but a mesh of words and a mixed message. Start with your landing pages – perhaps Home, About Us, Portfolio, Contact, Blog Posts. For each page, jot down key items that are core to your brand’s DNA. How you can determine your unique DNA.
  2. Put Your Message Through A Filter. Now that you’ve zoned in on your core brand feel, get straight to the point. In a few short sentences, communicate your craft by relaying a simple message that keeps your site clear of clutter and noise…ie, too much rambling can turn into useless chatter. TIP: Break up text with graphics and photos that are relevant to your message.
  3. Bullets, Lists, & Interactive Content Relay Quick, Relative Messages. Online readers scan Internet pages, which means they are looking for keywords that are relevant to what they are looking for. They’ve already come to your web page, but keep them there long enough to share information about your brand by being clear and concise and providing engaging content. How you can engage on your website.

Larger firms usually have a good sized marketing team and managers to guide the website design process; but it may be a good idea for smaller firms to hire marketing professionals who specialize in internet marketing. Or you can just hire us! 😛

Acts 20:28 “Pay careful attention to yourselves and to all the flock, in which the Holy Spirit has made you overseers, to care for the church of God, which he obtained with his own blood.” The energy and effort you put into your business should be scaled and translated into effective results – for you and your customers.