I Trust in You

I believe in you and in Your Word to be true. I have seen and known the work of Your hands to be proven.

I have watched as Your wondrous works have been revealed – even in me, through me.

Nothing is too hard for God. So I believe in You, because Your works are righteous. Because your Word is true. Because You have given me freedom; so I know that you are able. So I believe in You, and I trust in Your plan.

P.S., Kaye

Transformation Christian Church Promo Video

Our client, Transformation Christian Church of New Tampa, was interested in highlighting the growth of Tampa Bay while reaching out to a deeper element within our growing community. They wanted their video to have an element of excitement, show the brand value, and capitalize upon the best of Tampa Bay.

Need marketing or graphics support for your business or project? Call us today!

Friday Fiasco: Generic Fonts

Did I mention this was one of my pet peeves? Not only is this a personal pet peeve of mine, but I am going to consider it a violation of Marketing 101.

Generic Fonts

When creating a new marketing campaign, advertisement or logo, it is best to refrain from using what I term as “generic fonts.”

Why?

Because creativity and personalizing your brand in a unique way is key. Sure, there are times when the use of general fonts can be applied (keep it to the boardroom, please); but when launching a major brand campaign or introducing your brand, personalizing details even down to graphic elements such as fonts all play a major role in staying uniquely recognizable.

Of course, other marketing initiatives must fall in line with staying at the top of your communication and engagement game.

Google Fonts provides a wide range of fonts you can utilize and integrate within your website design and more. There are also several other websites and programs that allow you to download unique fonts as well as programs that you can use to create a custom font for you and your business marketing goals and brand campaigns.

So please, as you embark on your next big brand campaign, let’s stay away from Papyrus, m’kay?

~Kaye~

Traditional Marketing is Dead, And New Media is A Spoof

Now that I’ve got your attention, of course I don’t think new media is a “spoof” (dramatic eye roll). And traditional marketing certainly isn’t dead. The emergence of new communication media that helps translate our conversations into web 2.0 (ie more interactive and two-way conversation online) has given birth to social media experts that consistently yell “New Media Is the New Communication!” And by drastic contrast, there’s the traditionalist…clutching to traditional marketing like it’s a bag of gold: “Traditional Marketing Still WORKS!!”

I agree – with BOTH sides. Traditional marketing is merely the concept of sharing a message and building a system of trust while utilizing the current trends and available resources – all in an effort to influence perceptions. There. I said it. For some reason traditional marketing concepts have been stuffed into this little trinket box of mass printing presses, door-to-door salesmen, big billboards, TV & magazine ads, and the yellow pages. And the concept of new media seems to some to be a big giant of techies, endless web portals, SEO, and “I can’t possibly say everything I need to say in 140 characters!!” You can design a great print or TV advertisement that communicates and shares, versus yelling “50% off!; We’re the best!; Our Competitors Don’t Compare!” But you can also share effectively through the use of social media.

The transition to newer communication methods isn’t as complicated or as scary as it sounds, but understanding what the term traditional marketing means is not inclusive of “abandoning” old methods. What it really boils down to is: cross-communication – your customers’ voices and your voice as a business. As the world progresses, communication doesn’t change, but the tools we use to communicate constantly change. If you’re great at adapting to the changing technological environment, then you’re probably great at adapting your business practices to fit your current market needs. Here are a few tips on erasing the lines of traditional marketing vs new media, but using tools to effectively share, communicate and respond.

  1. Get rid of billboard thinking. The Internet is your canvas. Design a great web space, and check out where your customers hang out online. However, billboards still make an impact.
  2. Your customers will talk whether it’s brick and mortar, print or online. It’s your decision to show up to the conversation. Influencing perceptions through active communication still exists.
  3. People speak, not products. Don’t blare your horn. Be real. Speak normally. Get real responses and real results.
  4. Real relationships still exist. At some point, release the mouse and shake a hand. People haven’t gotten as far disconnected to real life as they did in the movie Surrogates.

Wake up people…we are the new tradition.

Proverbs 10:20 “The tongue of the righteous is choice silver, but the heart of the wicked is of little value.”

Writing Effective Web Content

Detailed Business Plan. Even better marketing plan. Page 7’s Communications Initiatives? Launch brand spankin’ new website.

Sound familiar? Or, no marketing plan at all, but still launching that brand spankin’ new website? Before you click that “Publish” button, here are 3 quick tips to writing web content that’s not too blah blah blah boring or lengthy, but effectively represents your brand.

  1. Determine your overall message/theme. Your web content should focus on your brand’s core theme and feel. Slapping boo-coos (pronounced boo-cooooz or French version, beaucoups) of information that represent parts of your company, but are nevertheless random, don’t get you anywhere but a mesh of words and a mixed message. Start with your landing pages – perhaps Home, About Us, Portfolio, Contact, Blog Posts. For each page, jot down key items that are core to your brand’s DNA. How you can determine your unique DNA.
  2. Put Your Message Through A Filter. Now that you’ve zoned in on your core brand feel, get straight to the point. In a few short sentences, communicate your craft by relaying a simple message that keeps your site clear of clutter and noise…ie, too much rambling can turn into useless chatter. TIP: Break up text with graphics and photos that are relevant to your message.
  3. Bullets, Lists, & Interactive Content Relay Quick, Relative Messages. Online readers scan Internet pages, which means they are looking for keywords that are relevant to what they are looking for. They’ve already come to your web page, but keep them there long enough to share information about your brand by being clear and concise and providing engaging content. How you can engage on your website.

Larger firms usually have a good sized marketing team and managers to guide the website design process; but it may be a good idea for smaller firms to hire marketing professionals who specialize in internet marketing. Or you can just hire us! 😛

Acts 20:28 “Pay careful attention to yourselves and to all the flock, in which the Holy Spirit has made you overseers, to care for the church of God, which he obtained with his own blood.” The energy and effort you put into your business should be scaled and translated into effective results – for you and your customers.