Did I mention this was one of my pet peeves? Not only is this a personal pet peeve of mine, but I am going to consider it a violation of Marketing 101.
When creating a new marketing campaign, advertisement or logo, it is best to refrain from using what I term as “generic fonts.”
Because creativity and personalizing your brand in a unique way is key. Sure, there are times when the use of general fonts can be applied (keep it to the boardroom, please); but when launching a major brand campaign or introducing your brand, personalizing details even down to graphic elements such as fonts all play a major role in staying uniquely recognizable.
Of course, other marketing initiatives must fall in line with staying at the top of your communication and engagement game.
Google Fonts provides a wide range of fonts you can utilize and integrate within your website design and more. There are also several other websites and programs that allow you to download unique fonts as well as programs that you can use to create a custom font for you and your business marketing goals and brand campaigns.
So please, as you embark on your next big brand campaign, let’s stay away from Papyrus, m’kay?